How To Write Good Instagram Captions

Have you ever wondered why is it hard to increase and maintain your audience?


A key element for the success of your publications on Instagram will rely on your caption. But wait, Instagram is all about pictures, right? Well, not exactly. The copy that accompanies each photograph should be a brief and well-intentioned text that helps your visual stand out. It could be a story, inspiration, quote, announcement, call-to-action, and… you get the picture.

I know!!! Writing Instagram captions is not an easy task. But the good news is that by just including an emoji; sometimes, it's the only copy you’ll ever need! 😲

What's the benefit of using Instagram Captions? We all know and love Instagram. It is a platform where you share beautiful photos to tell a story; but lately, long-form Instagram captions have been rising to the top of our feeds. Is good to pause and evaluate why is it happening and so important? In simple words, It's all about ENGAGEMENT! Instagram as a platform wants to keep their users on their site. That’s why the algorithm will prefer long-form captions over short ones because of user’s retention.

Here is a short list of things you should focus on and use while preparing your Instagram caption:

Story comes first!

Check your grammar and spelling; be informal and funny, showing brand personality and use related emojis.

Add hashtags

Drive engagement by including a call to action

Ask viewers to double tap if they agree, tag a friend, or comment.

Drive traffic to your site or another channel, include a click the link in our bio (CTA)

Feature user-generated content


If you follow this list, you’ll get more engagement on all your Instagram posts. Let me know, which caption strategy has been the most successful for your Instagram profile? 👉Sign up with your email address to receive news and updates.