Well, first of all, I have to say that I consider myself as a hashtag lover! For me, sometimes they’re funny, loving, weird; but in general, they are pretty fantastic.
But commonly, I see people make hashtag mistakes over and over. Hashtags are one of the best ways to organically grow your Instagram! If you aren’t using hashtags correctly you might be hurting your growth.
So, let’s see those 5 mistakes and how to avoid them:
HASHTAG MISTAKE #1: USING HASHTAG WITH A PRIVATE ACCOUNT
If your account is set to private and you add a hashtag to your caption, it won’t appear to the public. Only your approved followers will be able to see your posts. So, it works for the people that follow you. #TIP: If you cherish your privacy like me I'd recommend opening a second account. HASHTAG MISTAKE #2: EDIT HASHTAG ONCE THE INSTAGRAM POST IS POSTED
Don’t re-edit your Instagram post! Every time you re-edit your Instagram post, Instagram resets your ranking engagement. I know, it’s so bad! For example, all likes, comments, and shares you’ve received up at the beginning will reset and no longer count.
#TIP: Fix it the hashtags after the likes and comments have stopped rolling in. Also, you can try to use applications like Later, Preview, Buffer that are published automatically.
HASHTAG MISTAKE #3: USING HASHTAG THAT ARE TOO POPULAR
When you add any hashtag with over 1 million posts to your photo, your image/video may appear in the public feed for a split second but is almost immediately buried by 50 to 100’s of other images that were added to the hashtag at the same time.
#TIP: Try hashtags that can be relevant to your business between 2,000 to 500,000.
HASHTAG MISTAKE #4: USING THE SAME HASHTAG ON EACH POST
Using the same hashtag for your photos is not a good strategy as you thought, even if you want to save time. When you use the same hashtag in each post, you risk having your account being treated as spam and is a big no-no! You need to be switching up your hashtags on every post.
#TIP: Have in your notes at least of 30 to 60 hashtags that you can rotate on each post.
HASHTAG MISTAKE #5: AVOID LOCAL HASHTAGS
If you’re a local business, influencer or an organization and you think that using big-city-hashtags may result in bigger traffic; you might be partially right.
But you could be hurting your reach as well. You should rather focus on smaller local tags that will bring specific costumers in a specific area.
#Tip: Try adding hashtags that are related to your business location or the areas you want to target.
Let me know if this has helped you in the comments below. Feel free to drop any questions there too.